Register to be a BETA® Breeder

Please take a few moments to fill in your details below.
All fields with   are mandatory.

As a valued member of our Purina® BETA® Breeder Scheme, we are writing to let you know that we plan to trial a slightly different version of the scheme in the 2nd half of 2016. If the trial is successful we will move to the new format permanently from January 1st 2017.

We will continue to support you with weaning food for your puppies, and information packs for your clients. However, we will discontinue the FREE 2.5kg puppy food packs that we send to you with your weaning food, that you then pass on to your client.
Instead, we will provide 2 coupons within the welcome letter that is in the information pack. These coupons will be for a FREE 2.5kg bag of BETA® Puppy food, and a 2nd coupon for £2.50 off their next purchase of BETA®. Your client can then redeem those coupons in any pet store.
So, overall your client still receives a FREE 2.5kg bag of Puppy food from BETA on your recommendation, they just collect it via the pet store instead of directly from yourself.

We are trialing this alternative scheme in order to:

  • Improve the scheme for yourself in the longer term through the potential development of a loyalty programme.
  • Help us reduce shipping costs, which are constantly increasing.
  • Provide your clients with further coupons to encourage repeat purchase of BETA®, so their puppy continues to get high quality nutrition right into adulthood.

Therefore, we plan to tailor each coupon so it's uniquely linked to you. The future development of the loyalty programme could mean you can earn rewards, based on the number of coupons used in pet stores by your clients. These rewards can then be redeemed against various gifts.

We plan to move to the revised trial scheme as of 1st May 2016.

The BETA® Breeder Scheme is designed specifically with you in mind and we would like to take this opportunity to thank you for your continued support.

If you have any queries about how these changes might affect you, please contact the BETA® Breeder team by phone at 0800 0287711 or by email at

Yours Sincerely,

The BETA® Dog Team

® Reg. Trademark of Société des Produits Nestlé S.A.

About You


Security Code

Type the security code opposite

Denotes a required field

Breeder Details

About Your Kennel