We are now combining our two Breeder programs, BETA® First Steps and PRO PLAN® Breeder Connect into Purina® Breeder Connect. This is to enable us to offer you the very best prices, discounts, product ranges and service that you expect as a Purina Breeder.
In order to continue receiving your BETA Breeder benefits, please sign up for a new account below.
As we will be unable to transfer credits over from your BETA account, we do recommend that any outstanding credits you have on your account at BETA First Steps is spent by the 24th April, when the site will be redirected.
We look forward to continue supporting your breeding journey in our new combined Breeder Program, Purina Breeder Connect.
In order to continue receiving your BETA Breeder benefits, please sign up for a new account below.
As we will be unable to transfer credits over from your BETA account, we do recommend that any outstanding credits you have on your account at BETA First Steps is spent by the 24th April, when the site will be redirected.
We look forward to continue supporting your breeding journey in our new combined Breeder Program, Purina Breeder Connect.
As a Purina® Breeder, you must:
• Live in the UK (or the Channel Islands)
• Adhere to the guidelines in our Breeder Charter
• To activate your account and access free puppy food, you purchase 1 large bag of BETA® food (14kg+ Medium/Large breed or 4 x 2kg Small breed)
• Purchase a minimum of 1x14kg bag every 3 months to keep your account active
• Provide the FREE 2kg BETA® Puppy food to each Puppy going to a new home
• Provide an email address for each new Puppy Owner so they can be invited to our exclusive Purina shop to receive a discount off of their first order (this process is fully GDPR compliant)
For full BETA Breeder Club Terms & Conditions, click here.
• Adhere to the guidelines in our Breeder Charter
• To activate your account and access free puppy food, you purchase 1 large bag of BETA® food (14kg+ Medium/Large breed or 4 x 2kg Small breed)
• Purchase a minimum of 1x14kg bag every 3 months to keep your account active
• Provide the FREE 2kg BETA® Puppy food to each Puppy going to a new home
• Provide an email address for each new Puppy Owner so they can be invited to our exclusive Purina shop to receive a discount off of their first order (this process is fully GDPR compliant)
For full BETA Breeder Club Terms & Conditions, click here.