• A warm welcome to First Steps

    All you need from BETA to raise a happy and healty puppy

  • A warm welcome to First Steps

    All you need from BETA to raise a happy and healty puppy

  • A warm welcome to First Steps

    All you need from BETA to raise a happy and healty puppy

  • A warm welcome to First Steps

    All you need from BETA to raise a happy and healty puppy

About First Steps

First Steps, the BETA Puppy Club

At PURINA we've been looking after pets for more than 80 years and we know that puppies have very specific needs throughout their young lives. With that in mind, we've created the First Steps Club to help breeders and new owners give their puppies the best possible care.

  • For breeders, that means offering crucial support to help ensure all new puppies in a litter get the nutrition they need.
  • For new owners, it's expert advice on caring for your new puppy.

As a breeder, your member benefits are:

  • Free weaning food for every new litter you register with us (* Please refer to Terms of Use for full details)
  • A Kennel Management tool to help you manage your account and record litters and clients
  • Puppy preparation packs, including BETA puppy food and vouchers
  • A First Steps Breeder Careline, staffed by expert pet-care professionals

Note: Breeders eligible for the programme are those that have one or more brood bitches, have at least one litter per year, keep records and are happy to maintain registration with an appropriate body (e.g. Kennel Club).

As a new owner, your member benefits are:

  • A puppy preparation pack, including free BETA puppy food, a voucher for money off your next purchase, a puppy guide and countdown calendar, which includes a handy list of things you need to do before your puppy arrives
  • Regular BETA puppy food vouchers
  • Puppy newsletters full of helpful info on puppy health, welfare and fun
  • Specially dedicated online information for new owners
  • A Puppy Careline, staffed by experts who can answer all your questions

BETA® Breeder
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BETA® Owner
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