BETA® Breeder Programme Terms and Conditions

By joining the Purina BETA First Steps Scheme, Breeders must adhere to the following terms and conditions.

This programme is for the exclusive use of breeders who feed and recommend Purina BETA dog food. NESTLÉ PURINA PETCARE (UK) LTD. reserves the right to terminate the membership of any breeder found to be in breach of these conditions.

Breeders joining the Purina BETA First Steps Scheme agree to:

  • Breeders must not breed from a brood bitch if the litter would be born before the brood bitch is 12 months old, or after she is 8 years old
  • Exclusively recommend BETA Dog food to new puppy owners
  • Wean puppies on BETA Dog Food
  • Contact the First Steps Scheme within two weeks of birth of your new litter
  • Pass on the Puppy Preparation Pack and Information folder, when re-homing puppies
  • Breeders must sell their puppies directly to the new owners and not through a third party or broker
  • PURINA PETCARE (UK) LTD. will only supply one set of Puppy Packs per brood bitch per year, limited to 8 packs per toy dog (up to 5kg), 10 per small & medium dogs (5-25kg), and 12 per large & giant dogs (25-45kg)
  • PURINA PETCARE (UK) LTD. will only supply Puppy Packs for a maximum of 8 litters per breeder per year
  • Breeders must not register themselves or family members as new puppy owners to any litter they have announced. These must be recorded as 'kept'
  • Breeders participating in the BETA First Steps Scheme may not be a member of any other breeder programme
  • Breeders must be registered with, and maintain registration with, an appropriate body (e.g. Kennel Club) belong to, and remain a member of, a dog club or be active in showing, trialling, agility, working or obedience competitions.
  • NESTLE PURINA PETCARE (UK) LTD. are not responsible for any correspondence lost or damaged in the post
  • NESTLE PURINA PETCARE (UK) LTD. reserve the right to terminate the membership of breeders at their discretion and without prior notice
  • NESTLE PURINA PETCARE (UK) LTD. reserve the right to change the programme offering including these terms and conditions (to either Breeder or new owner) at their discretion and without prior notice
  • The Purina BETA First Steps Scheme is available to breeders in the United Kingdom only

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Promoter: Nestlé Purina PetCare UK Ltd, 1 City Place, Gatwick RH6 0PA